Reliance Advisory Limited fined GBP 250k

On 27/Oct/2020, Reliance Advisory Limited received a privacy fine of GBP 250,000. The enforcement authority (Information Commissioner's Office) has cited these legal provisions in imposing the fine on Reliance Advisory Limited: Local law provisions/


Date of enforcement action:
Jurisdiction: Fine imposed:
United Kingdom Flag for United Kingdom, which is the jurisdiction taking enforcement action GBP 250,000 (US$325,000)
Defendant company or entity: Industry segment:
Reliance Advisory Limited Marketing /

Case summary

The Information Commissioner’s Office (ICO) has fined Reliance Advisory Limited (RAL) £250,000 for breaking electronic marketing law.

The ICO found that over a six month period from the start of 2019, the Bury-based company RAL made 15.1 million calls in relation to claims management services such as mis-sold PPI. All of the calls, of which 1.1 million connected, were made to people who had not consented to receive them.

The ICO received 85 complaints from members of the public about the persistent calls they were receiving multiple times a day. A number noted the aggressive and rude nature of the callers and highlighted the distress it was causing them.


Applicable legal provisions

Enforcement information

Enforcement authority: Type of enforcement action:
Information Commissioner's Office Flag for United Kingdom, which is the jurisdiction taking enforcement action Penalty notice
Subject to appeal?

Cite this fine in your work

Data Privacy Fines Index. (2020-10-27 09:47) Reliance Advisory Limited fined GBP 250k. Retrieved from

Entry last updated: 2020-11-05 09:47 GMT.